Affinity Health Plus: Building Your Bottom Line

“As the United States continues to see an increase in the proportion of elderly individuals with the aging of the baby boomer population, health systems are looking for ways to gain seniors’ loyalty and generate revenue. Senior membership programs have proven to be successful methods of achieving both goals.”

The Health Care Advisory Board, “Characteristics of Senior Membership Programs at large Health Systems,” January 16, 2003

“High-quality [affinity] programs enhance hospitals’ public images, thereby indirectly increasing market share and customer loyalty. Typically, members or participants of the programs utilize hospital services, and often refer friends and family to the hospital… resulting downstream revenues readily justify the financial viability of membership programs. These programs also advance the hospital’s mission of providing valuable services to the community.”

The Health Care Advisory Board, “Hospital-Based Membership Programs” May 26, 2000

Increased Utilization

Increasing the number of members in your affinity program results in an increased ability to build a strong professional relationship with large blocks of those members (bonding). After establishing a trust-based relationship the affinity manager is in a strong position to influence the health care decision-making process (channel them to your facilities). The result is an increase in utilization of your services.

Effective affinity programs will have a utilization based return on investment (ROI) of $5 – $80 per each dollar invested, and this does not take into account direct revenue, fund raising, branding value, or political influence.

Keep in mind that ROI is not your primary indicator of success. It is only used to verify that your program is paying for itself in real dollars.

Direct Revenue

Education programs bring in revenue of their own. Well established affinity programs can add a 5-15% markup to their program cost. These resources are often used as ‘retained earnings’ in order to further build program quality without having to increase budget allocations.

Fund Raising Capabilities

Whether raising money for a foundation, for a charitable cause, or for capital equipment, affinity programs are proven effective. Affinity giving represents a windfall that can easily eclipse the utilization based ROI calculations.

Additionally, increasingly moneys are available from Federal and State agencies, as well as corporate and private foundations. If these dollars are of interest to your organization, affinity programs can put you in the winning position for grants and ‘scholarships.’

Branding Value

Affinity programs are one of the most cost effective tools for helping to establish your brand to a target audience. You will become the ‘preferred provider’ through establishing your customers’ expectations, reinforcing your marketing directives, and telling your story with effective frequency.

Increased ‘Political Clout’

Political clout is a soft value that is not easily measured. But ask your political advocate about the ‘value’ of bringing 100 senior citizens to Capitol Hill to help them lobby on Medicaid spending. What about the effectiveness of 300 letters, or 3,000 phone calls in support of your most recent expansion efforts? The dollar value may be ‘soft’ but the increased strength of your voice on policy decisions is palpable.

Visit NHS Heroes UK medication for more information about Affinity Health Plus today.

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How to Successfully Get Past the Home Renovations and Extensions

You have decided that it is the right time for you to get some renovations and extensions done in your home, you have been living in the same structure for years now, and you have never really made any changes since—at least not something that is considered major. You know that there are a lot of parts of the house that needs some overhaul. So, you want to do this renovation project right.

You will need to call in the experts this time, as this is certainly a task that you would rather be left in the hand of the experts. There are some contractors that the field currently offers. It makes sense that you take steps in ensuring that whoever it is you ended up hiring at the end of the day is not going to be a disappointing choice.

That being said, you have to start by getting as many recommendations possible on the contractors that you can choose to refer to for the project. You will not want to hire the first contractor that you will encounter along the way. You want to take steps first in getting to know your choices, get to know them, and then decide which of them truly fits the bill.

Feedback about them on the services they provide should be checked. You need to know if these are providers that have been getting some good reviews from people that they have attended to before. This is important, so you are confident about the people that are going to be there

It is important to know what you want, one of the many reasons why a lot of people find themselves a little overwhelmed with the project is when they get into it without a concrete plan. You need to know what you want out of the project before you will decide what the next steps are going to be. This gives you a singular goal when taking the project head on and it also prevents those instances when you might end up always changing your mind as you find better ideas along the way. So, you need a concrete plan.

Find out how much your budget is going to be, it is always emphasized how important it is for you to know what your financial limitations are and never to underestimate the likely costs that you must cover if you are to get the renovation done. A lot of experts have advised that if you have already figured out how much you want to spend for the project, expect that the final cost will likely be 20% more than what you have initially predicted.

Do not forget to invest in high-quality materials too. While it is important to have experienced, capable people extending their services to you. It is important to that you are not just settling for any cheap material to avoid high costs. Remember, quality often means having to pay more. But if it is indeed true quality you are getting, the extra numbers will not matter.

For more tips feel free to visit

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What’s the Difference Between Car Detailing and Car Washing?

Since some owners are not familiar of car detailing, they will immediately dismiss it as car wash once they get the general gist of it. It is also one of the reasons why there aren’t that a lot of car owners that put up with car detailing, since they think that it is similar to a car wash and the latter is much cheaper. What most people don’t realize that both processes are quite different from each other.

Car Wash
Most car washes fall into five different categories:
 Drive in – car washes are usually cloth friction or touchless wash. The latter relies more on high-powered water jets and detergents to clean the surface of the car. Only cleaning solutions and water comes into contact with the car.
 Soap Up – immediately after the previous step, most car washing goes through pre-soak. This is a process wherein multiple small nozzles spray out a special solution to the car.
 Scrub – this involves scrubbing, wherein there are large cylinders that has hundreds of cloth strips attached to them. They rotate in a rapid manner as the car goes through them. Its speeds can go anywhere between 100 and 500 rpm. Although these cloths are very smooth, it can feel like a whip if hits your skin.
 Blast – in this phase, it makes use of a high pressure washer wherein water jets spray out concentrated water onto the car. Every water jet nozzles are arranged in a pinwheel manner. The force coming from the nozzles causes it to spin rapidly.
 Rinse – the last arc is where the car goes through rinsing. There are a series of nozzles in this area wherein it utilizes clean water to remove any residue left after the high-pressure washer.

Car Detailing
Once you learn more about detailing, you will realize that it is quite different from a car wash.

The car wash involves mostly small cars, but car detailing can be used on various vehicles, whether this be small cars or as big as airplanes. Many detailing companies offer their services to different vehicle types.

But that is not where car detailing is different from car washing. The former involves a thorough or meticulous cleaning and restoring the car back to its luster when it first rolled out from the factory. This means that it makes the car look like brand new. Car wash involves washing the exterior of the car, while car detailing goes beyond that. Exterior is applied with sealants, waxes and polish in order to give it more shine and gloss like a brand new car does. Interior detailing involves washing the surface of the seats, windows, dashboard, etc. Every nook and cranny is taken into consideration to get rid of the dust and dirt accumulated into the interior of the car.

Car wash can take as little as a couple of hours. Some even less than an hour, depending on the extent of the wash. Car detailing can take several hours depending on how “dirty” the exterior and the interior of the car is.
The Paint correction Melbourne can help with the tips and recommendation on your car detailing plans.

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